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11 Tuesday Mar 2014
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Category Archives: Uncategorized
Brands get ready – precision indoor mapping technology is here
08 Wednesday Aug 2012
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This Finnish company is offering the ability to create precision mapping leveraging natural and unique magnetic fields created within buildings. Absolutely loving the possibilities that this indoor mapping project will offer consumers and brands.
I’ll be keeping a close eye on how this is adopted and applied in the near future.
Pinterest on Android….and other ramblings.
18 Monday Jun 2012
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Pinterest: Not sure why it’s taken so long to get the Android app completed but it looks like it’s on it’s way alongside some additional new products that will deliver connectivity via a platform API.
Contrastingly, ‘similar’ish’ (e-commerce focused) Fancy seems to have gotten off to a great start from a channel perspective, offering users choice and flexibility across key platforms; desktop and mobile web experiences are all well catered for and being iterated.
It’s been interesting to watch how this commercially-driven venture is beginning to develop its marketing channels to drive transaction right from the start.
Ensuring relevance will be key, something that sites such as Groupon failed to do initially and still seem to be struggling with, based on the communications I receive despite a completed fully completed profile section!
Rumor: Pinterest May Be Launching 3 New Products This Summer – SocialTimes.
Businesses shouldn’t set up Google+ profiles yet…
07 Thursday Jul 2011
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Google has revealed that it is working on a Google+ experience for businesses and is asking brands not to create Google+ profiles just yet.
In a post and accompanying YouTube video on Google+, Product Manager Christian Oestlien says that the Google+ team is working on creating a unique experience for businesses that includes deep analytics and the ability to connect to products like AdWords. “How users communicate with each other is different from how they communicate with brands,” Oestlien argues.
As a result, Google is asking businesses to put their Google+ ambitions on hold.
“The business experience we are creating should far exceed the consumer profile in terms of its usefulness to businesses,” Oestlien says in his post. “We just ask for your patience while we build it. In the meantime, we are discouraging businesses from using regular profiles to connect with Google+ users. Our policy team will actively work with profile owners to shut down non-user profiles.”
Read more here: http://mashable.com/2011/07/06/google-plus-businesses/
IFTY AHMED 